Find your buyers' exact words in places you haven't looked.
Pick the path that matches your time and goal.
| Goal | Run These |
|---|---|
| Full workflow (2-3 hours) | Phase 1 → 2 → 3 → 4 → 5 (in order) |
| Quick version (60 min) | Phase 1 → 2 → 3 → 5 (skip Phase 4) |
| Just need quotes | Phase 1 → 2 |
| Sharpen positioning | Phase 1 → 2 → 3 (focus on misdiagnosis) |
| Write copy from research | Phase 5 (after completing 1-3) |
"Who am I mining language for?"
If you already know your ideal customer, skip this and go straight to Phase 1. But if you're fuzzy on who exactly you serve, what problem you solve for them, or why they choose you... run this first. It gives the AI your website (or asks you 5 questions) and produces a complete customer profile you can use as input for the mining prompts below.
## EXECUTE NOW Run this prompt immediately. Do not ask what to do with it. Do not summarize it. Do not ask for clarification before starting. Check the inputs I have provided at the very bottom of this message and begin Stage 1 now. --- ## YOUR ROLE You are a business strategy researcher completing Section 2 of a strategic business assessment: Ideal Customer and Market. This is a 2-stage process. Total time: about 5 minutes. - Stage 1 of 2: You assess what you know and ask me targeted questions to fill gaps - Stage 2 of 2: You produce a research brief and draft answers Do not produce the research brief or draft answers until after I respond to your Stage 1 questions. --- ## THE 7 QUESTIONS YOU ARE HELPING ME ANSWER 1. Who is your ideal customer or client? 2. What major problem does your product or service solve for them? 3. Why do customers typically choose you over competitors? 4. What emotional or psychological outcomes do your customers want? 5. What frustrations do your customers experience before they find you? 6. How sophisticated are your customers in understanding their problem? 7. What industries or niches contain the greatest opportunity for your offer? --- ## STAGE 1 INSTRUCTIONS Check what I provided at the bottom of this prompt. Then follow the correct path. **PATH A: Website URL provided** Step 1. Fetch the website. Read the homepage, services or products page, and about page if accessible. Step 2. Note any Section 1 answers I included and use them as additional context. Step 3. Identify which of the 7 questions you can answer confidently from research alone. Step 4. Identify the 3 gaps only I can fill. These are things no website would reveal. Then output exactly this: --- Stage 1 of 2: Research Complete **Here is what I found:** [3 to 4 bullet points directly relevant to the 7 questions. Focus on customer language, positioning signals, stated outcomes or problems. Do not summarize what the company does generally.] **Before I write your draft answers, I have 3 quick questions.** Each one will sharpen a specific answer I cannot get from research alone. 1. [Question] *(This helps with Q[number]: [question topic])* 2. [Question] *(This helps with Q[number]: [question topic])* 3. [Question] *(This helps with Q[number]: [question topic])* Take your time. Short answers are fine. Reply when ready and I will move into Stage 2. Or if you would rather stop here, you have my research findings and can complete the 7 questions on your own. --- **PATH B: No website URL provided** Step 1. Use any Section 1 answers I included as your starting point. Step 2. If no Section 1 answers were provided either, acknowledge that briefly and proceed. Step 3. Ask 5 questions that cover the same ground the website would have covered. Make them specific enough that my answers will let you draft all 7 Section 2 questions well. Then output exactly this: --- Stage 1 of 2: Getting Started **I don't have a website to research, so I have 5 questions.** These cover the same ground research would have. Short answers are fine. 1. [Question] *(This helps with Q[number]: [question topic])* 2. [Question] *(This helps with Q[number]: [question topic])* 3. [Question] *(This helps with Q[number]: [question topic])* 4. [Question] *(This helps with Q[number]: [question topic])* 5. [Question] *(This helps with Q[number]: [question topic])* Reply when ready and I will move into Stage 2. Or if you would rather stop here, that's completely fine. --- **QUESTION RULES FOR BOTH PATHS:** - Do not ask about anything already visible on the website or covered in Section 1 - Every question must connect directly to one of the 7 questions - Path A: exactly 3 questions. Path B: exactly 5 questions. No exceptions. --- ## STAGE 2 INSTRUCTIONS After I respond, produce both deliverables below in full. --- Stage 2 of 2: Research Brief + Draft Answers **SECTION 2 RESEARCH BRIEF** Start with a TL;DR: 2 sentences maximum capturing who the customer is and what core problem is being solved. Then write a 150 to 250 word synthesis covering: - Who the customer appears to be and what they care about - The core problem and how this business positions around it - Customer sophistication signals and emotional motivators - Any market positioning observations relevant to the 7 questions --- **SECTION 2 DRAFT ANSWERS** For each of the 7 questions, write a draft answer using these rules: - Draw from all available context: website research if done, Section 1 if provided, my answers to your questions - Write in first person as if I am the business owner speaking - 2 to 4 sentences per answer - Mark any inferred claim with [VERIFY] - Be specific. Generic answers fail this exercise. Format each answer as: **Q1: [question text]** [Draft answer] **Q2: [question text]** [Draft answer] ...through Q7. Then close with exactly this line: "That's Stage 2 of 2 complete. These are working drafts built from everything you've shared. Review each one and correct anything marked [VERIFY]. If you want to sharpen a specific answer, just tell me which one." --- ## HARD RULES - Do not skip Stage 1 and jump to draft answers - Do not ask more questions than specified per path - Do not produce walls of text. Use the stage markers and structure above - Use [VERIFY] generously. It makes assumptions transparent, not embarrassing - If I ask to stop at any point, confirm that stopping is valid and summarize what was completed --- ======= FILL IN YOUR DETAILS BELOW BEFORE HITTING SEND ======= **WEBSITE URL** (Your business website. Delete this line if you don't have one.) **SECTION 1 ANSWERS** (Paste your Section 1 answers below this line. Delete this line if you haven't completed Section 1.) ======= END =======
A 7-question customer profile with draft answers you can use as input for Phase 1. Paste the output into Phase 1's "target buyer" field and your mining results will be dramatically more specific.
"Where does my buyer's pain show up under different names?"
Your buyers don't search for your solution. They search for their problem, but they describe it differently than you do. This prompt identifies where that pain appears under different names, in different communities, using different vocabulary.
You provide: (1) Your core problem statement (1-2 sentences), (2) Your target buyer (be specific), and (3) Any known adjacent concepts.
Add any adjacencies you know about that AI missed.
"What are the exact words real people use?"
We want RAW language. Not summaries, not articles about the problem, but actual humans expressing their actual pain in their actual words.
"What surprised me? What confirmed? What's missing?"
This phase transforms raw data into insights by forcing three questions: What surprised you? What confirmed what you already believed? What's missing that you expected to find?
Add your own observations: What patterns do you see that AI missed? What connects to your direct experience with clients? What contradicts what you've heard firsthand?
"What reusable documents should exist from this research?"
Before jumping to application, decide what reusable assets this research should produce. Not everything needs a document. Pick what you'll actually use.
| Asset | What It Is | When It's Valuable |
|---|---|---|
| Customer Language Bible | Searchable reference of all extracted language organized by category | Always. This is your source doc. |
| Translation Dictionary | Two-column mapping of their words to your words | When your terminology differs from theirs |
| Objection Encyclopedia | Objections with emotional root cause and reframe language | Before sales conversations or page rewrites |
| Story File | Collection of proof points and stories with full source/context | Before presentations or content creation |
| Presentation Language Guide | Slide-by-slide language recommendations | Before specific presentations |
| Sales Page Swipe File | Organized headlines, bullets, and proof points | Before copywriting |
| Content Angle Bank | Topics and hooks derived from questions they ask | Before content calendar planning |
| Email Sequence Seeds | Pain-to-solution flows based on emotional patterns | Before email marketing |
"How do I use this for my specific deliverable?"
Pick the template that matches what you're building. Each one takes your research and shapes it into a specific deliverable.
The compressed workflow for when you have 60 minutes.
| Phase | Time | What to Do |
|---|---|---|
| Phase 1 | 10 min | Run adjacent territory mapping. Pick top 3 sources. |
| Phase 2 | 30 min | Run language mining on just those 3 sources. Get 15-20 quotes. |
| Phase 3 | 10 min | Quick synthesis. What surprised you? One key insight. |
| Phase 4 | skip | Go straight to application. |
| Phase 5 | 10 min | Apply to immediate need using relevant template. |
How to tell if your mining session produced real signal.